The real beauty lies when you find yourself enjoying wearing a particular product at max. Getting inspiration from that, we aim to provide premium quality makeup products that not only suit different skin types and tones but also are worthy to be perfectly placed in your makeup vanity.
“PLUME is now PRAUSH, but we’re all the same” ❤️.
With the spark to create a unique identity, give a more premium vibe to the brand & to add luxuriousness to the shopping experience, the brand is being reignited as PRAUSH.
“We are the same, the team is the same, the products, formulations and the quality are exactly the same. Rest Assured”
The brand started on the idea to fill a few crucial gaps in the Indian Beauty Market to offer a breakthrough to customers. Founded in 2019 with an aim to provide a spectrum of International quality standards at reachable prices.
Our ultimate goal is to deliver makeup products that bring a positive change in the beauty world that you wished should exist. Hence, each product here is fabricated and designed by the top experts in the cosmetic industry, as per the needs of pro makeup artists, refined according to their feedback and brought to you makeup products in the finest form to cater all your needs at the best!
It's definitely a pleasure to meet you! Now that you’re here, check out our products and the love they’re getting. We love to start conversations and get feedback that move us forward, so let us know what you think.